--- title: "Meet the Founders | Liftoff Local" description: "Meet Liftoff Local founders Lexi and MacKenzie Lange. The two people you meet are the people who lead and deliver the work." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://liftofflocal.co/#organization", "name": "Liftoff Local LLC", "alternateName": "Liftoff Local", "url": "https://liftofflocal.co", "description": "Marketing infrastructure for local businesses. 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As Director of Operations at a home services-focused agency, she scaled the company, built the customer acquisition engine, and owned the experience from first touch to close. Before that, she built her foundation at the intersection of strategy and execution — leading social content at Bath & Body Works and building brand presence at Columbus Brewing Company. She's also led marketing infrastructure in the IT and cybersecurity space at Net X IT Solutions. She moved to Bellefontaine, fell in love with the community, and built Liftoff Local for the business owners she kept meeting who needed exactly this.", "worksFor": { "@type": "Organization", "name": "Liftoff Local", "url": "https://liftofflocal.co" }, "birthPlace": "Loveland, OH", "homeLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Bellefontaine", "addressRegion": "OH", "addressCountry": "US" } }, "sameAs": [ "https://www.linkedin.com/in/lexi-lange" ] }, { "@context": "https://schema.org", "@type": "Person", "name": "MacKenzie Lange", "jobTitle": "Co-Founder & Managing Partner", "description": "Most marketing agencies don't have someone with MacKenzie's background in the room. She built her career across every level of business — from leading finance and operations at a family-owned photography company in Wapakoneta, to running her own events startup as CEO, to VP-level FP&A and divisional strategy at one of the largest financial institutions in the world. She knows what it feels like when cash flow is tight, when systems don't exist yet, and when the stakes are real — because she's been there. At Liftoff, she's the reason the business side runs cleanly. From financial planning and client reporting to contracts, invoicing, and operational systems — she ensures every engagement is structured for growth, not just activity. Her standard is simple: if it doesn't make financial sense, it doesn't make sense.", "worksFor": { "@type": "Organization", "name": "Liftoff Local", "url": "https://liftofflocal.co" }, "birthPlace": "Wapakoneta, OH", "homeLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "addressLocality": "Bellefontaine", "addressRegion": "OH", "addressCountry": "US" } }, "sameAs": [ "https://www.linkedin.com/in/mackenzie-lange" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How big is the Liftoff team?", "acceptedAnswer": { "@type": "Answer", "text": "Two people. On purpose. Liftoff Local is led and operated by founders Lexi Lange and MacKenzie Lange, so the people you meet are the people doing the work. No account-manager handoff. No junior associates learning on your dime." } }, { "@type": "Question", "name": "Will I have a dedicated point of contact?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. You work directly with a founder who knows your business, answers your calls, and owns the work from strategy through delivery. Not a ticket number or a handoff to another layer." } }, { "@type": "Question", "name": "What makes Liftoff different from other agencies?", "acceptedAnswer": { "@type": "Answer", "text": "You work directly with two experienced founders, supported by the AI-first systems and automation they built. That keeps the production layer efficient while strategy, judgment, and accountability stay senior-only." } }, { "@type": "Question", "name": "Do you work with businesses outside Ohio?", "acceptedAnswer": { "@type": "Answer", "text": "We specialize in Ohio because local marketing requires genuine local knowledge. We know the cities, the industries, and the competitive dynamics here better than any national agency. That said, if you're a great fit and you're somewhere else, let's talk." } } ] } ] --- Built in Bellefontaine • Proudly Serving Ohio [Client Portal](https://liftoffatlas.com) [![Liftoff Local](/assets/logo-dark-B-yraK70.png)](/) - The System - Solutions - Resources - Industries - Company [Pricing](/pricing)[Book a Call](/book-a-call) # You'll never be handed off. Liftoff is two people and the systems they built. The people you meet on the first call are the people doing the work — no account manager, no junior learning on your account, and no handoff after you sign. From Big Brands to Your Backyard ## We Know Why Your Marketing Isn't Working We've been inside the machine. Here's what we found. 2017–2022 We Learned at the Big Tables Baldwin Wallace. Columbus Brewing Company. Bath & Body Works. We spent years inside real brands with real audiences — learning content strategy, social storytelling, and what it actually takes to connect with customers at scale. 2022 We Came Home We moved to Bellefontaine, Ohio — and fell in love. The people, the community, the business owners who pour everything into what they're building. We saw immediately what was missing: marketing infrastructure that could actually keep up with them. 2022–2024 We Saw the Pattern We went deep into agency operations — running creative direction, client delivery, and full business infrastructure from the inside. The lesson? The best marketing isn't about bigger budgets. It's about better systems. Coordinated pipelines beat scattered tactics every time. 2024–NOW We Built the Fix Most business owners we talk to have already tried the agency. Already boosted the posts. Already built the website. Nothing stuck — not because they did it wrong, but because they did it out of order. Liftoff exists to fix the foundation. For the owners who are done throwing money at tactics and ready to build something that actually compounds. 2017–2022 We Learned at the Big Tables Baldwin Wallace. Columbus Brewing Company. Bath & Body Works. We spent years inside real brands with real audiences — learning content strategy, social storytelling, and what it actually takes to connect with customers at scale. 2022 We Came Home We moved to Bellefontaine, Ohio — and fell in love. The people, the community, the business owners who pour everything into what they're building. We saw immediately what was missing: marketing infrastructure that could actually keep up with them. 2022–2024 We Saw the Pattern We went deep into agency operations — running creative direction, client delivery, and full business infrastructure from the inside. The lesson? The best marketing isn't about bigger budgets. It's about better systems. Coordinated pipelines beat scattered tactics every time. 2024–NOW We Built the Fix Most business owners we talk to have already tried the agency. Already boosted the posts. Already built the website. Nothing stuck — not because they did it wrong, but because they did it out of order. Liftoff exists to fix the foundation. For the owners who are done throwing money at tactics and ready to build something that actually compounds. The Founders ## Who you actually work with Two founders. Direct access. Full accountability. ![Lexi Lange — Co-Founder & Managing Partner at Liftoff Local](/assets/lexi-ripperger-DKa_svkR.jpg) ### Lexi Lange Co-Founder & Managing Partner ![Lexi Lange](/assets/lexi-ripperger-DKa_svkR.jpg) ### Lexi Lange Co-Founder & Managing Partner Before Liftoff, Lexi was the person inside the business making it run. As Director of Operations at a home services-focused agency, she scaled the company, built the customer acquisition engine, and owned the experience from first touch to close. Before that, she built her foundation at the intersection of strategy and execution — leading social content at Bath & Body Works and building brand presence at Columbus Brewing Company. She's also led marketing infrastructure in the IT and cybersecurity space at Net X IT Solutions. She moved to Bellefontaine, fell in love with the community, and built Liftoff Local for the business owners she kept meeting who needed exactly this. Before Liftoff Bath & Body Works • Columbus Brewing Company • Orbit Media Group • Net X IT Solutions Loveland, OH Bellefontaine, OH Growth Strategy Client Partnerships Brand Development [](https://www.linkedin.com/in/lexi-lange) ![MacKenzie Lange — Co-Founder & Managing Partner at Liftoff Local](/assets/mackenzie-lange-CR4YbscR.png) ### MacKenzie Lange Co-Founder & Managing Partner ![MacKenzie Lange](/assets/mackenzie-lange-CR4YbscR.png) ### MacKenzie Lange Co-Founder & Managing Partner Most marketing agencies don't have someone with MacKenzie's background in the room. She built her career across every level of business — from leading finance and operations at a family-owned photography company in Wapakoneta, to running her own events startup as CEO, to VP-level FP&A and divisional strategy at one of the largest financial institutions in the world. She knows what it feels like when cash flow is tight, when systems don't exist yet, and when the stakes are real — because she's been there. At Liftoff, she's the reason the business side runs cleanly. From financial planning and client reporting to contracts, invoicing, and operational systems — she ensures every engagement is structured for growth, not just activity. Her standard is simple: if it doesn't make financial sense, it doesn't make sense. Before Liftoff Lifetouch Photography • Lange Events LLC • JPMorgan Chase Wapakoneta, OH Bellefontaine, OH Financial Strategy Operations Client Experience Business Systems [](https://www.linkedin.com/in/mackenzie-lange) Built for Leverage ## How two people run a full roster Small by design. Supported by systems built to carry the volume. ### Senior-only work Every decision and deliverable is owned by a founder. No junior team learning on your account. ### Augmented, never replaced The tooling we built handles the repetitive production work — it doesn't replace the person doing the thinking, it gives them more room to do it. Every deliverable still passes through a founder's judgment. ### One accountable contact You always know who owns the work, who has the context, and who is responsible for the outcome. How We Actually Work ## Three Phases. One System. Built to compound. Phase 1 ### Listen We start by understanding your business, your market, and what's actually happening with your current marketing — no assumptions. Phase 2 ### Diagnose We audit every channel, every touchpoint, every gap. Then we map exactly where leads are falling through the cracks. Phase 3 ### Build We build the connected system — SEO, content, automation, ads — wired together so every piece compounds on the last. Not Your Typical Agency ## Built Different on Purpose We built Liftoff to be the opposite of everything we didn't like about agencies. Typical Agency - Cookie-cutter playbooks for every client - Junior account managers running your campaigns - Long contracts, vague reporting - Tactics without strategy - Treats your business like a ticket number The Liftoff Approach - Custom growth systems built for your market - Senior strategists on every account - Month-to-month, transparent dashboards - Strategy-first, then execution - Treats your business like our own Common Questions ## Frequently Asked Questions Recommended All Industries Recommended4 All150 Getting Started8 SEO & Visibility13 Google Ads8 Websites & Conversion4 Automation & CRM5 Pricing & Budget8 Choosing an Agency10 Working With Liftoff9 AEO & AI Search10 Home Services11 Professional Services8 Medical & Healthcare7 Local Retail6 Restaurants & Hospitality8 Automotive6 Real Estate6 Fitness & Wellness7 4 questions ### How big is the Liftoff team? ### Will I have a dedicated point of contact? ### What makes Liftoff different from other agencies? ### Do you work with businesses outside Ohio? ## Want to work with us? We'd love to learn about your business and explore how Liftoff can help you grow. Work With Liftoff [![Liftoff Local](/assets/logo-dark-B-yraK70.png)](/) A complete marketing system for local businesses — built for visibility, conversion, and growth. Bellefontaine, Ohio [hello@liftofflocal.co ](mailto:hello@liftofflocal.co)[(937) 887-3622 ](tel:937-887-3622) [](https://www.facebook.com/profile.php?id=61586439009930)[](https://www.instagram.com/liftofflocal/)[](https://www.tiktok.com/@liftofflocal) #### Solutions - [Local SEO](/solutions/local-seo) - [Paid Advertising](/solutions/paid-advertising) - [Website Design](/solutions/website-design) - [Email Automation](/solutions/email-automation) - [AI Assistants](/solutions/ai-assistants) - [Review Generation](/solutions/review-generation) - [All Solutions](/solutions) #### Company - [About](/about) - [Our Team](/team) - [The Liftoff System](/liftoff-system) - [Industries](/industries) - [Locations](/locations) #### Resources - [Command Center](/resources) - [Marketing Academy](/resources?tab=academy) - [Marketing Playbooks](/resources?tab=playbooks) - [Tech & AI News](/resources?tab=news) - [Case Studies](/resources?tab=case-studies) - [Templates](/resources?tab=templates) - [Self Assessments](/resources?tab=assessments) - [Expert Guides](/resources?tab=guides) #### Start Here - [Find Your Perfect Plan](/pricing) - [How It Works](/how-it-works) - [Pricing](/pricing) - [Growth Dashboard](/growth-dashboard) - [FAQ](/resources/faq) - [Book a Call](/book-a-call) - [Client Login](https://liftoffatlas.com) © 2026 Liftoff Local LLC. · Built in Bellefontaine, Ohio [Privacy Policy](/privacy-policy)[Terms & Conditions](/terms-and-conditions)[Cookies Policy](/cookies-policy)[Sitemap](/sitemap)