You're Losing Jobs to Competitors Who Respond Faster. Here's How to Fix That.
The average home services business takes 4+ hours to respond to a new lead. The average customer calls three companies. Liftoff builds the automated follow-up system that responds in under 60 seconds — so you're always first.
Home service businesses live and die by local visibility and speed-to-lead. We build marketing systems that get you found when a homeowner's furnace breaks at 10pm, capture the lead before your competitor does, and automate the follow-up so no job falls through the cracks.
Why It's Different
Why Home Services Marketing Is Different
Home service marketing isn't like marketing a restaurant or a law firm. Your customers have urgent needs, your service area matters more than your zip code, and your reputation is built one review at a time. Generic marketing agencies don't understand seasonal demand curves, emergency intent keywords, or the fact that a missed call at 7am on a Monday is a lost $800 job. We do.
Specializations
Choose Your Specialty
Challenges
Common Challenges
Seasonal demand swings (HVAC peaks in summer/winter, roofing peaks after storms) make consistent lead flow difficult
Your competitors are bidding on the same Google Local Services Ads — cost-per-lead keeps climbing
Homeowners check reviews before they call — one bad review on page one can cost you thousands
Speed-to-lead matters more than almost any other industry — the first company to answer gets the job 78% of the time
Our Approach
How We Help
Local SEO & Google Business Profile optimization so you show up in the map pack for '[service] near me' searches
Google Local Services Ads management with pay-per-lead pricing and verified badge setup
Automated speed-to-lead systems that respond to inquiries within 60 seconds via text, even at 2am
Review generation workflows that automatically request reviews after every completed job
CRM pipeline setup with job tracking, automated follow-ups, and seasonal re-engagement campaigns
Results
Expected Results
Free Resource
Home Services Marketing Playbooks
Plans
Choose the system that fits your stage
Every plan is built on the same proven Liftoff framework — pick the tier that matches where your home services business is today.
Recommended for Home Services: Liftoff Growth — Most home service businesses need consistent lead flow and review automation — the Growth tier delivers both.
Liftoff Growth
Full-Funnel Growth System
Starting at from $2,750/mo
- Everything a local business needs to make the phone ring
- Local Services Ads + Google Business Profile
- Google & Facebook ads + retargeting
- SMS + email follow-up and review requests
- Lead-source tracking on every job
Liftoff Dominate
Full Market Presence
Starting at from $4,000/mo
- Everything in Growth
- Social media written, designed, and posted for you
- Monthly shot list + capture guide
- Competitor conquesting
- AI voice assistant
Ad spend is separate. You pay Google and Meta directly from your own card — we recommend starting around $3,000/month for home services — and we never mark it up. Clients maintain full ownership of all accounts and data.
Not ready for a full system?
Start with a one-time foundation project to build the right infrastructure first.
Launch Site
$2,500
Website
$4,500
Lead Management System
$4,500
Foundation
from $7,500
FAQ
Frequently Asked Questions
4 questions
Local Roots
Home Services Marketing Across Ohio
Whether you're an HVAC company in Dayton competing near Wright-Patterson or a plumber in Columbus's booming suburban market, your service area defines your marketing. We build city-specific landing pages, geo-targeted ad campaigns, and localized content that ranks in each market you serve.
Related
Related Industries
Ready to grow your home services business?
Take our free assessment to find out where your business stands — and what to do next.