How much does a local marketing agency cost in Ohio?

Most home service businesses working with a full-service agency spend between $2,500 and $10,000 a month, not counting ad spend. Liftoff Local's monthly programs start at $2,750/month for Growth and $4,000/month for Dominate. One-time system builds start at $7,500.

Is ad spend included in your monthly price?

No. You pay Google and Meta directly from your own card, and we recommend starting around $3,000 a month for home services. We do not mark up ad spend or take a percentage of it.

Why do your prices say 'starting at'?

Because the same system is worth more to a bigger business. A company running ten crews can absorb far more leads than a two-truck shop. We price on capacity, not on a flat rate — so a larger operation pays more, and gets more.

Do you charge a percentage of revenue or per lead?

No. We charge a flat monthly fee. We can deliver qualified leads, but we don't control how fast your office calls back or how you price your estimates, and we won't bill you for outcomes we don't control.

Do I have to sign a long-term contract?

The agreement runs six months, then goes month to month. Month-to-month is available from the start. Most clients choose six or twelve months because it waives the one-time setup builds.

What's the cheapest way to start?

A Launch Site at $2,500 gets you a five-page site live in two weeks. An LMS Starter at $2,500 gets you lead capture, missed-call textback, and a review engine. Below that we'd rather give you honest advice than build something that won't work.

What happens to pricing when I renew?

Your price is fixed for your initial term and nobody is ever repriced mid-term. At renewal we review performance together and set pricing for the next term based on results delivered and current scope.

What does a marketing agency do for local businesses?

A marketing agency helps local businesses attract, capture, and convert new customers online. This usually includes website design and optimization, local SEO and Google Maps visibility, paid advertising on platforms like Google and Facebook, CRM and lead follow-up automation, and content marketing and reputation management. At Liftoff Local, we take a system-based approach instead of offering disconnected services. Learn more about how the full system works on our Liftoff Growth System page or explore specific services inside our Solutions Hub.

What is the best marketing strategy for local service businesses?

The most effective strategy combines three core components: visibility (showing up when people search for your services), conversion (turning visitors into leads), and follow-up (nurturing leads until they become customers). The Liftoff system builds a complete growth engine that includes local SEO, conversion-focused websites, CRM automation, and optional paid advertising.

What if I've tried marketing before and it didn't work?

You're not alone. Many small businesses have tried marketing services that didn't produce results. In most cases, the problem isn't marketing itself — it's that the strategy was incomplete. Common issues include a website that doesn't convert, no system to follow up with leads, poor SEO, or running ads without the right foundation. That's why Liftoff focuses on building core systems first.

How much should a small business spend on marketing?

Most small businesses invest between 5–10% of their revenue into marketing. The Liftoff Growth System helps ensure that investment produces measurable leads and customers by connecting SEO, advertising, websites, and automation into one system. Learn more about how the system works on the Liftoff Growth System page.

How long does it take to see results from marketing?

While every business is different, most clients begin seeing measurable lead growth within 3–4 months once the Liftoff system is fully deployed. Factors like market competition, website quality, and advertising budgets can affect the timeline. You can estimate potential results using our Growth Calculator or take the Find Your Growth Stage assessment.

How long does SEO take to work for local businesses?

Local SEO typically begins showing measurable improvements within 3–6 months, depending on your market competition and the current state of your website. The biggest factors include website structure and content, Google Business Profile optimization, local citations and reviews, and consistent content creation. For faster results, many clients combine SEO with paid advertising while organic rankings grow.

How do I get my business to show up on Google Maps?

Showing up in Google Maps depends on a properly optimized Google Business Profile, consistent business information across directories, local reviews and reputation, relevant website content, and local SEO signals. Many businesses miss important steps that affect their rankings. Every Liftoff plan includes Google Business Profile management to build this local visibility foundation.

Are there any additional costs besides the Liftoff plan?

Your Liftoff plan covers strategy, systems, and ongoing marketing services. Some third-party tools may have separate costs including website domain registration, hosting, CRM platform subscription, phone numbers or SMS usage, and advertising budgets for Google or Meta campaigns. These are paid directly to the platform or passed through transparently so you maintain full ownership of your accounts and data. All expected costs are reviewed during your Pilot consultation.

Do you film or photograph our content?

No — and that's on purpose. Nobody captures your work better than the crew standing in front of it. Each month we send a simple shot list. Your team films on a phone and uploads to one link. We handle everything after: editing, writing, design, posting. Want pro footage? We'll connect you with a videographer you hire directly, and we'll direct them from our shot list.

Pricing

What this actually costs

Most agencies make you sit through a call to find out if you can afford them. Here are the real numbers. If they work for you, book a call. If they don't, at least we didn't waste your afternoon.

Every price below is a starting point. Bigger operations — more crews, more service areas, more locations — price higher, because the system does more for them.

Monthly programs from $2,750/month

Ad spend is separate. You pay Google and Meta directly from your own card — we recommend starting around $3,000/month for home services — and we never mark it up.

Build It

One-time builds

Before anything can generate leads, two things have to exist: a website that turns visitors into calls, and a system that catches every lead and works it. You can buy them separately or together.

Complete systems

Everything installed together, or the piece you're missing.

Start here

Foundation

from $7,500

Website and lead management system built together. Bought separately they are $9,000.

Website build
Lead Management System build
Built and launched as one system
Training included

Demand Infrastructure

from $3,000

For businesses that already have a site and a lead system, and need the demand engine on top.

Tracking and lead-source attribution
Landing pages and offers
Follow-up and reactivation sequences
Reporting setup

Seasonal Line Launch

$2,500

Launch a new seasonal service or product line with everything it needs.

Offer and pricing build-out
Landing page
Campaign creative and copy
Follow-up sequence

Websites

The site that turns a visitor into a phone call.

Launch Site

$2,500

A fast, clean site to get you online and taking calls.

Up to 5 pages
Template-based design
You provide the copy
1 round of revisions
About 2 weeks

Website

$4,500

A custom site written and built around how you actually sell.

Up to 8 pages
Custom design
We write the copy
2 rounds of revisions
About 4 weeks

Website+

$8,500

A larger site for multiple services, locations, or markets.

Up to 20 pages
Custom design
We write the copy
3 rounds of revisions
About 6 weeks

Lead management systems

The system that catches every lead and works it.

See how it answers every call and form in seconds: automated lead response for local contractors.

LMS Starter

$2,500

The essentials so no lead goes unanswered.

1 pipeline
Lead routing
Missed-call textback
Review engine
Recorded training

Lead Management System

$4,500

A full lead system with follow-up that runs on its own.

Multiple pipelines
Full nurture sequences
Reporting dashboard
Data migration
Live training

LMS+

$8,500

Built for multiple teams, locations, or complex handoffs.

Multi-team and multi-location setup
Custom automations
Custom integrations
Custom dashboards
Team training

Run It

Monthly programs

Two programs. Both are month-to-month after an initial six-month term. Both include your lead management system and your website care at no extra charge.

Liftoff Growth

Full-Funnel Growth System

from $2,750/month

Best for: Home service businesses ready for a steady flow of leads

Everything aimed at making the phone ring — ads, follow-up, and tracking that shows exactly where every job came from.

Local Services Ads management — including refunds on bad leads
Google Business Profile management
Google & Facebook ads + retargeting
Landing pages + offer testing
SMS + email follow-up & reactivation
CRM & automation, run for you
Missed-call textback
Automatic review requests
Lead-source tracking on every job
Monday report + monthly call

Website Care $25/mo Included
System Care $199/mo Included

Liftoff Dominate

Full Market Presence

from $4,000/month

Best for: Businesses ready to own their market's attention

Everything in Growth, plus your content and your competitors' search traffic.

Everything in Growth
Social media — written, designed, and posted for you; your team captures on a phone with our monthly shot list
Monthly shot list + capture guide
Competitor conquesting — your name shows up when people search for them
AI voice assistant
Quarterly strategy sessions to plan each season

Website Care $25/mo Included
System Care $199/mo Included

We send the shot list

Your crew films on a phone

We edit, write, and post

Month-to-month available. Most clients choose a 6- or 12-month agreement — it waives the one-time setup builds. They stay because the system works.

Advertising budgets and certain platform costs (domains, hosting, SMS/email usage) are billed separately so clients maintain full ownership of their accounts and data.

Compare Plans

Everything You Get, Side by Side

See exactly what's included in each package — no guessing, no surprises.

Keep it running

Every build comes with a care plan. A website or system nobody maintains breaks in month four. Care is included free with any monthly program.

Plan	Price	What it covers
Website Care BasicKeeps your site online, backed up, and secure.	$25/mo	Hosting, SSL, Daily backups, Uptime monitoring, Security updates
Website Care PlusEverything in Basic, plus we make your edits for you.	$99/mo	Everything in Website Care Basic, Up to 1 hour of edits a month, Edits handled within 2 business days, Analytics access
System CareKeeps your lead management system running and your team supported.	$199/mo	Lead management platform, Text and email usage, Automation upkeep, Team support, Monthly health check
Complete CareWebsite Care Basic and System Care together.	$199/mo	Everything in Website Care Basic, Everything in System Care

A care plan is required with every build, and it's included free with any retainer.

Transparency

What's not included

Ad spend is separate. You pay Google and Meta directly from your own card — we recommend starting around $3,000/month for home services — and we never mark it up.

Also not included: filming, website builds or redesigns while on a monthly program, and video editing beyond social clips. Each of those gets its own quote.

FAQ

Common Marketing & Pricing Questions

16 questions

Want the whole picture on how agencies charge? Read what a marketing agency actually costs in 2026.

Plan Finder

Not sure which plan is right?

Answer 4 quick questions and we'll recommend the Liftoff system that best fits your business stage.

Question 1 of 425%

How would you describe your current online marketing?

Free Tools

Not ready to invest? Start with a free assessment.

Missed Revenue EstimatorCalculate revenue you're leaving on the table

Website Conversion ScoreScore your site's lead generation ability

Local SEO GraderGrade your local search presence

Get Started

Not sure which tier is right?

Start with the Pilot Program. We'll assess your business and recommend the best system for growth.

Apply for the Pilot Program Find Your Perfect Plan

What this actually costs

One-time builds

Complete systems

Foundation

Demand Infrastructure

Seasonal Line Launch

Websites

Launch Site

Website

Website+

Lead management systems

LMS Starter

Lead Management System

LMS+

Monthly programs

Liftoff Growth

Liftoff Dominate

Everything You Get, Side by Side

Keep it running

What's not included

Common Marketing & Pricing Questions

Not sure which plan is right?

How would you describe your current online marketing?

Not ready to invest? Start with a free assessment.

Not sure which tier is right?

Solutions

Company

Resources

Start Here