You'll never be handed off.
Liftoff is two people and the systems they built. The people you meet on the first call are the people doing the work — no account manager, no junior learning on your account, and no handoff after you sign.
From Big Brands to Your Backyard
We Know Why Your Marketing Isn't Working
We've been inside the machine. Here's what we found.
The Founders
Who you actually work with
Two founders. Direct access. Full accountability.
Lexi Lange
Co-Founder & Managing Partner
Lexi Lange
Co-Founder & Managing Partner
Before Liftoff, Lexi was the person inside the business making it run. As Director of Operations at a home services-focused agency, she scaled the company, built the customer acquisition engine, and owned the experience from first touch to close. Before that, she built her foundation at the intersection of strategy and execution — leading social content at Bath & Body Works and building brand presence at Columbus Brewing Company. She's also led marketing infrastructure in the IT and cybersecurity space at Net X IT Solutions. She moved to Bellefontaine, fell in love with the community, and built Liftoff Local for the business owners she kept meeting who needed exactly this.
Before Liftoff
Bath & Body Works • Columbus Brewing Company • Orbit Media Group • Net X IT Solutions
MacKenzie Lange
Co-Founder & Managing Partner
MacKenzie Lange
Co-Founder & Managing Partner
Most marketing agencies don't have someone with MacKenzie's background in the room. She built her career across every level of business — from leading finance and operations at a family-owned photography company in Wapakoneta, to running her own events startup as CEO, to VP-level FP&A and divisional strategy at one of the largest financial institutions in the world. She knows what it feels like when cash flow is tight, when systems don't exist yet, and when the stakes are real — because she's been there. At Liftoff, she's the reason the business side runs cleanly. From financial planning and client reporting to contracts, invoicing, and operational systems — she ensures every engagement is structured for growth, not just activity. Her standard is simple: if it doesn't make financial sense, it doesn't make sense.
Before Liftoff
Lifetouch Photography • Lange Events LLC • JPMorgan Chase
Built for Leverage
How two people run a full roster
Small by design. Supported by systems built to carry the volume.
Senior-only work
Every decision and deliverable is owned by a founder. No junior team learning on your account.
Augmented, never replaced
The tooling we built handles the repetitive production work — it doesn't replace the person doing the thinking, it gives them more room to do it. Every deliverable still passes through a founder's judgment.
One accountable contact
You always know who owns the work, who has the context, and who is responsible for the outcome.
How We Actually Work
Three Phases. One System.
Built to compound.
Listen
We start by understanding your business, your market, and what's actually happening with your current marketing — no assumptions.
Diagnose
We audit every channel, every touchpoint, every gap. Then we map exactly where leads are falling through the cracks.
Build
We build the connected system — SEO, content, automation, ads — wired together so every piece compounds on the last.
Not Your Typical Agency
Built Different on Purpose
We built Liftoff to be the opposite of everything we didn't like about agencies.
Typical Agency
- Cookie-cutter playbooks for every client
- Junior account managers running your campaigns
- Long contracts, vague reporting
- Tactics without strategy
- Treats your business like a ticket number
The Liftoff Approach
- Custom growth systems built for your market
- Senior strategists on every account
- Month-to-month, transparent dashboards
- Strategy-first, then execution
- Treats your business like our own
Common Questions
Frequently Asked Questions
4 questions
Want to work with us?
We'd love to learn about your business and explore how Liftoff can help you grow.